The 1 Central Group, Thailand’s No.1 digital lifestyle and loyalty platform and one of Asia’s Top 5 Center of Life platforms, under Central Group, has joined forces with Central Department Store, a lifestyle retail destination under Central Retail, to officially support Bangkok Albion Football Club (Bangkok Albion FC).

The collaboration aims to inspire children and young people through football while fostering a stronger Sport Community that brings international families closer together through shared sporting experiences. The partnership also offers exclusive privileges designed to meet diverse lifestyles of The 1 Expat members via The 1 App.

Redefining Loyalty Through Community and Shared Experiences

Kawin Tangudtaisak, President – The 1 Central Group, said: “Understanding the lifestyles of The 1 Expat members, we recognize the importance of quality family time and being part of a community. Through our partnership with Central Department Store to support Bangkok Albion FC, we aim to bring families and communities together through football and healthy activities. This collaboration also reflects our vision of ‘Redefining Loyalty into Enduring Relationships’ by creating meaningful experiences that go beyond benefits and foster lasting connections.”

Tipamas Kesee, Head of Marketing – International Customers and Strategic Partnerships, Central Retail Department Store, said: “Central Department Store is committed to creating experiences that go beyond shopping as a lifestyle destination offering a comprehensive range of products and services for every customer, lifestyle and age group, including expatriates. Together with The 1 Expat, we provide special privileges to support Bangkok Albion FC. This reinforces our role as a second home for all generations—a place to enjoy everyday life, share their passions and grow together through every stage of life.”

Supporting Young Talent and Building a Sport Community

The partnership supports young talent aged 5–18 through international-standard football training, while bringing families together through shared activities and quality time.

In parallel, The 1 Expat is offering a range of benefits designed to support sport-loving families and enhance their lifestyle experience:

• Member Discounts: Enjoy 5% off selected products across Central Retail, covering food, everyday essentials, clothing for children and parents, footwear, and sports equipment.

• Birthday Celebration: Enjoy 10% off plus exclusive birthday-month offers for members and their families.

• Extra Perks: Earn 2X The 1 Points every 5th of the month when shopping at Central Department Store and Robinson, plus complimentary drinks at participating stores.

• Lifestyle & Dining Rewards: Enjoy discounts and exclusive privileges from leading partners, including Mozza, Belga and Shake Shack, as well as health and travel services such as Let’s Relax, DHL and Phyathai Hospital.
• Complimentary Services: Enjoy complimentary home delivery and interpretation services at participating Central Department Store and Robinson branches.

• Exclusive Experiences: Gain access to special activities exclusively for The 1 Expat members, creating opportunities to connect with Thailand’s international community.
Join The 1 Expat Community

Be part of the The 1 Expat family today. Members can earn points, redeem discounts and enjoy exclusive privileges simply by registering with a Thai mobile number and passport information via The 1 App.

Download The 1 App via the App Store, Google Play and Huawei AppGallery to stay updated on the latest news, promotions and exclusive privileges. (https://go.the1.co.th/UohD/m3wjtunu)